The Swiss Invasion

HelveticaGary Hustwit’s stunning feature-length documentary film, Helvetica (2007), uses the omnipresent font as a lens through which it examines contemporary visual culture and how typeface is used, aesthetically, spatially, and culturally, to impart shape and character to urban environments. In addition to commemorating the typeface’s 50th anniversary, Hustwit segues into a discussion with a number of acclaimed designers about their work, their creative visions and processes, and the aesthetic reasoning behind various decisions regarding font. Hustwit interviews over 20 design experts in the film, including Rick PoynorPaula Scher, Erik SpiekermannMatthew Carter, Massimo Vignelli, Stefan Sagmeister, Neville Brody, and David Carson.

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