Category: Brand Design

Objectify Your World

Objectified (2009) is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. Director Gary Hustwit, who also made Helvetica (2007), looks at the creativity at work behind everything from toothbrushes to tech gadgets, profiling the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity,… Read more →

Clearly a Designer

Massimo Vignelli decoded and untangled the web of NYC’s subway system in the summer of 1972. His astonishing ability to create clarity from chaos was unsurpassed. He introduced the European streamlined, modernist, minimal aesthetic to the American design community – and forever changed the landscape of graphic design. Born in Milan, Italy in 1931, he studied art and architecture and worked… Read more →